ADAM BURCHILL
VP Marketing | MLSE
Adam Burchill is Vice President of Marketing at Maple Leaf Sports & Entertainment, overseeing marketing across the organization’s teams, brands, and live entertainment portfolio, including the Toronto Maple Leafs, Toronto Raptors, and Toronto FC.
Adam’s career has focused on the intersection of sports, music, and technology. He first joined MLSE in 2012 as part of the company’s music partnerships venture with Live Nation, helping develop and execute brand partnerships across major sports and music properties. His responsibilities later expanded to MLSE’s Live Entertainment division, where he led marketing and communications for major initiatives including the 2016 NBA All-Star Game and the launch of Drake’s members-only Sher Club at Scotiabank Arena.
In 2020 Adam joined TikTok as part of the company’s inaugural Canadian leadership team. After serving as Head of Music in Canada, he was promoted to the North American leadership team overseeing Sports and Gaming partnerships across Canada and the United States, managing relationships with organizations including the NFL, ESPN, and WWE.
He returned to MLSE’s senior leadership team in 2025 focused on growing the organization’s global commercial footprint.
