Adam Burchill

Head of Sports & Gaming, North America

TikTok

Adam Burchill is an entertainment industry professional with a reputation for bridging the worlds of music, sport, and technology. 

In 2012, he started at Maple Leaf Sports and Entertainment as a part of the Music Partnerships team, a joint venture the company had embarked on with Live Nation, working with some of the world’s leading brands across their music and sports properties. He then expanded into their Live Entertainment team in 2014, driving marketing and communication strategy for a wide array of projects. In 2018, he began overseeing Music Partnerships for MLSE and Live Nation nationally, as well as leading marketing for MLSE’s Live Entertainment division. This meant working with world class artists and sports properties and putting on concerts for many of the world’s top performing global tours. 

Now on the North American Leadership team at TikTok, Adam continues to lead across the worlds of sports and entertainment. He joined the company in October of 2022 as Head of Music for TikTok Canada before moving to his current position of Head of Sports and Gaming for North America. Notable projects in Adam’s tenure at TikTok include the relaunch of beloved Canadian institution MuchMusic, the ground-breaking partnership between TikTok and the Toronto Maple Leafs, the expansion of the global TikTok Tailgate concert events from the Super Bowl into the NHL’s Stadium Series and Heritage classic events, and spearheading a first-of-its-kind music festival–selling out in-person and shattering TikToks viewing records with 33.5 million total viewers.